Full Management
25% of net revenue
I manage. You follow the results.
Complete day-to-day management of the property, bookings, guests, pricing, preparation and presentation.
Property management in Bansko
Your property.
My care.
Personal, boutique property management for owners who want peace of mind, thoughtful care for their property and professional attention for every guest.
MilaPersonal attention from our first conversation to every guest who stays.
4.95★Airbnb host rating
100%response rate
< 1 hourresponse time
Guest FavouriteAirbnb property
Services for owners
Choose the level of care that suits you.
From professional support while you manage independently to Mila Stays’ most complete level of care.
‘I do not want to look after a large number of properties. I want to know each one, understand its story and give it the attention it deserves.’
Most comprehensive care
Boutique Management
30% of net revenue
Your property. My care. Genuine hospitality.
Management, administrative and accounting support, a consistent standard and the personalised Mila Stays experience.
By Your Side
€69 / month
You manage. I’m by your side when you need me.
Professional support for owners who manage independently but want expert input and practical guidance.
Successful Start
one-off service priced at €299
From the idea to being ready for your first guest.
For owners just getting started — from positioning and booking platforms to preparing for the first reservation.
All fixed prices shown on the website exclude VAT, where applicable. The 25% and 30% management fees are inclusive of VAT.
Full Management
I manage. You follow the results.
Complete day-to-day management of the property, bookings, guests, pricing, preparation and presentation.
Bookings and guests
- Airbnb and Booking.com management;
- listing creation and optimisation;
- calendar management;
- dynamic pricing;
- seasonal pricing and promotions;
- guest communication before, during and after each stay;
- booking management;
- changes and cancellations;
- check-in and check-out organisation;
- self check-in arrangements;
- review management;
- support with difficult guests;
- communication with Airbnb and Booking.com when issues arise.
Reporting and results
- ESTI administration on the owner’s behalf;
- monthly reporting;
- revenue and booking reports;
- performance analysis;
- recommendations to improve occupancy.
Property care
- property condition checks;
- repair and maintenance coordination;
- monitoring of consumables;
- organisation and coordination of Mila Stays’ trusted cleaning and dry cleaning team;
- quality control after property preparation;
- personalised Mila Stays products at preferential rates.
Charged separately: cleaning, dry cleaning, repairs, consumables and third-party services.
Boutique Management
Your property. My care. Genuine hospitality.
For owners who want their property to be fully managed and presented to the Mila Stays standard — from day-to-day operations and oversight to administration and the guest experience.
Everything in ‘Full Management’, plus:
Administration and reporting
- complete administrative support;
- ESTI and the required reporting;
- tourist tax administration;
- the necessary accounting arrangements for the activity;
- administration of applicable platform-related obligations;
- documentation of payments and stays;
- detailed monthly financial reporting;
- calculation of the owner’s agreed income;
- organised payment to the owner.
Management and quality control
- Mila Stays takes responsibility for the complete stay-management process;
- centralised booking management;
- priority support from the Mila Stays team;
- priority coordination when a technical issue arises;
- organisation and coordination of Mila Stays’ trusted cleaning and dry cleaning team;
- a higher level of quality control after every clean;
- a consistent Mila Stays preparation standard;
- monitoring the condition of textiles, linen and equipment;
- monitoring, purchasing and timely replenishment of the standard consumables provided for each stay — at Mila Stays’ expense.
The personalised Mila Stays experience is included
The property receives its own character and a consistent standard for every stay.
- the property’s own style and identity;
- welcome materials, cards and small arrival details;
- recommendations for local places and experiences;
- materials tailored to the individual apartment;
- periodic suggestions for refreshing the guest experience.
The individual identity and Mila Stays guest experience are included in the 30% management fee.
This is for an owner who wants the property not simply to be let, but managed as part of a complete hospitality experience — with a consistent standard, personal attention and thoughtful detail.
Mila Stays organises and coordinates the ongoing administrative and accounting work with the relevant professionals. Where a personal action, document, signature or payment by the owner is required, Mila Stays organises the process and coordinates what is needed with them.
By Your Side
You manage. I’m by your side when you need me.
Professional support for owners who manage independently but want expert input, guidance and help with specific situations.
Analysis and pricing
- one monthly consultation;
- results analysis;
- occupancy analysis;
- pricing recommendations;
- seasonal pricing strategy;
- minimum-stay requirements;
- promotion recommendations.
Airbnb, Booking.com and guests
- Airbnb and Booking.com listing reviews;
- Recommendations for improving listings;
- help with descriptions and titles;
- support with a difficult guest;
- support with a negative review;
- consultation when an Airbnb or Booking.com issue arises;
- guidance on ESTI;
- guest communication advice.
Property and guest experience
- ideas for a better guest experience;
- equipment recommendations;
- consumables recommendations;
- the option to use Mila Stays’ trusted cleaning and dry cleaning team for an additional charge;
- personalised Mila Stays products at preferential rates.
Day-to-day management and guest communication remain with the owner.
Successful Start
From the idea to being ready for your first guest.
For owners just getting started — from positioning and booking platforms to preparing the property for its first reservation.
Analysis and positioning
- initial apartment review;
- Bansko competitor analysis;
- target guest definition;
- property positioning;
- launch pricing strategy;
- seasonal pricing structure.
Airbnb and Booking.com
- Airbnb listing setup;
- Booking.com listing setup;
- titles;
- descriptions;
- amenities;
- house rules;
- cancellation policy;
- minimum-stay requirements;
- additional fees;
- calendar synchronisation.
The guest and the stay
- check-in instructions;
- check-out instructions;
- ready-to-use communication templates;
- guest information book structure.
Preparation and launch readiness
- essential equipment list;
- consumables list;
- linen and towel guidance;
- preparation for professional photography;
- guidance on required registrations;
- ESTI guidance;
- owner training;
- final review before the listing goes live;
- Mila Stays property preparation standard;
- cleaning checklist;
- the option to use Mila Stays’ trusted cleaning and dry cleaning team;
- support until the property is ready to accept its first booking;
- design of a personalised welcome set and support with its production.
25% or 30%?
What is the most important difference between 25% and 30%?
25% covers the day-to-day management of the property. 30% adds more comprehensive administrative and accounting organisation, tourist tax administration, a higher level of oversight, the standard consumables provided for each stay at Mila Stays’ expense, and the personalised Mila Stays experience.
The right choice depends on how much of the process you want to keep in your own hands.
Read how to choose the right management optionIncluded with Boutique Management · also available as a standalone service
Boutique Brand
Brand, visual identity and interiors for your apartment
For owners who want a distinctive identity: a name and concept, visual style, branded materials, interior guidance, photoshoot preparation and a personalised welcome.
With Boutique Management, the apartment’s individual identity within Mila’s Apartments is included in the 30% fee. Additional materials and solutions outside the agreed scope are discussed separately.
When Boutique Brand is commissioned as a standalone service, the price is tailored to the number and type of selected elements and the scope of the project.
Not just a property. A place with its own signature.
Boutique Brand Read the story behind a distinctive apartment identityTrust backed by results
Personal attention guests can feel
The Airbnb results reflect the same approach I bring to the properties I care for — attention to detail, clear communication and consistency.
4.95★host rating
5.0★communication
100%response rate
New from Mila Stays
Airbnb or Booking.com for an Apartment in Bansko?
What I have learned from managing holiday properties — from choosing a platform and pricing to calendars, preparation and guest communication.
Read the articleOwner FAQ
It is better for everything to be clear from the start
Choose the package according to how involved you want to be in the day-to-day management.
Can I Still Use My Apartment Myself?
Of course. Your property remains your home, and you can plan personal use around the booking calendar. It is best to block out the dates you would like to use in advance, especially during the busiest weeks of the winter season.
Who Sets the Nightly Rates?
Prices vary throughout the year. They change depending on the season, demand, events in Bansko, availability, and how similar properties are performing.
The aim is to strike a good balance between price and occupancy, rather than simply maximising the number of bookings.
Where Does the Money From Bookings Go?
From the outset, we agree on how payments from Airbnb and Booking.com will be organised and where the funds will go.
For me, it is important that the owner clearly understands how income and expenses for the property are handled.
How Can I See My Bookings and Property Performance?
The owner receives clear information about bookings and the property’s performance.
With Boutique Management, a monthly financial report is included, making it easy to keep track of income, expenses, and overall results.
What Is Included in the Management Fee, and What Is Paid Separately?
This depends on the package you choose and is explained clearly in advance.
With Boutique Management, Mila Stays covers the cost of standard guest consumables.
Costs such as cleaning, laundry and dry cleaning, repairs, and services provided by external contractors are paid separately.
Who Pays for Guest Consumables?
With Full Management – 25%, Mila Stays monitors stock levels and organises replenishment, while the owner covers the cost of consumables.
With Boutique Management – 30%, Mila Stays purchases and replenishes standard guest consumables for each stay at its own expense.
What Happens If a Guest Damages Something or There Is a Technical Problem?
If a problem occurs, I respond as quickly as possible to minimise inconvenience for the guest and reduce the risk of further damage to the property.
I keep the owner informed and, when necessary, coordinate repairs or other external services.
In the event of damage, we also follow the relevant booking platform’s options and procedures.
Can I Keep My Existing Airbnb and Booking.com Listings?
In many cases, yes.
First, I review how the listings have been set up and how they are currently performing. We then decide what to keep and what to improve — photos, copy, pricing, settings, or positioning.
Do I Need to Live in Bansko for Us to Work Together?
No. Mila Stays also works with owners who live in another city or outside Bulgaria.
This is when good communication, reliable local oversight, and clear reporting become especially important.
With Boutique Management, Do I Need to Deal With ESTI, Tourist Tax, and Accounting Administration Myself?
You do not need to handle the day-to-day administrative organisation yourself.
With Boutique Management, Mila Stays handles ESTI, tourist tax, and accounting coordination as part of the agreed service.
How Do We Get Started?
First, I want to see the property itself.
You can send me photos or a link to an existing listing. After a short conversation about your plans and how you would like to use the property, we can decide which management option is the best fit.
Before discussing a package or percentage, I prefer to understand what the individual property and its owner actually need.
Initial assessment
Tell me about your property in Bansko
Send me a few photos or a link to an existing listing. We can discuss what could be improved and what level of management would suit you.
The first conversation is simply a chance to get to know your property and see whether Mila Stays feels like the right fit for you.